Local Purse supports professional guides and local artisans around the world by providing personalized live video shopping experiences.
We’ve partnered with Intrepid Travel, the world’s largest certified B Corp travel company and a global leader in responsible travel.
Intrepid Travel provides authentic, sustainable, small-group experiences using 100% local guides in over 100 countries.
Start at Jamaa El Fna, an iconic Marrakesh treasure and a UNESCO World Heritage-listed square. Visit AlNour and learn about this social impact women’s project preserving craft-making traditions.
Wander through the alleys of the old Medina with your local host and enter a secret shopping spot that you would never be able to find on your own. Discover the authentic and magical world of vintage one-of-a-kind Moroccan rugs and learn how women from different tribes are creating unique textile rugs and expressing their personal creativity.
Start by wandering through the labyrinth of the colorful souks where your local host will show you local habits and customs. Visit AlNour and learn about this social impact women’s project preserving craft-making traditions. Discover a traditional shop of Morocco’s most treasured products, from spices that make Moroccan food so tasty to traditional secret ingredients that will benefit your beauty and wellness rituals.
GOOD TO KNOW
Worldwide shipping included!
5% payment processing fee is already included in the product price you buy during the experience.
Note – All taxes are included in the price, however, please note that customers in some destinations may need to pay a separate local import fee upon delivery, which is beyond our control.
Meet the artisans who you will be supporting as part of these special group live shopping experiences.
My name is Abdeljalil, born and raised in the old town of Marrakech famously known as the Medina. I lost my father at a very early age, so I had to start working to be able to provide for myself and my family. I learned traditional Moroccan sewing in parallel with school and managed to continue my studies which I am proud of.
Fast forward to 1997 and with a bachelor’s degree in law, I joined the police academy where I graduated as detective in the city that I know like the back of my hand. In 2009 I took a two year sabbatical and I decided to go back to my roots, deep in the medina, where I started a small business that facilitates access to Morocco’s most treasured products (Argan oil, spices, and herbs) for visitors from all over the world.
Once the sabbatical period was over, I decided to quit and went back to the medina to look after my business that had a special place in my heart. I wanted to give back to this place and its people.
Covid-19 was a huge turning point in my life and in the lives of my staff. For the very first time, I couldn’t keep supporting my employees as I wanted to. The uncertainty and lack of visibility is making it difficult for me to plan forward, I know families are relying on me and the load of responsibilities weighs heavily on my shoulders.
It also made me reflect on a lot of things in life either on a personal or professional level during the past few months where I had the time to rest and think a little bit outside of the box. I realized that I can’t rely on the physical presence of visitors only. I am ready and willing to invest in order to provide the best possible shopping experience for our customers.
I am Aziz. I was born and raised in Fez, but moved to Marrakech 35 years ago. Most of my life was spent in the medina of Marrakech where I occupied different positions such as an assistant in artisanal shops, shop manager and many more.
But I’ve always wanted to have something that I can call my own and give back to the community by employing people in need of employment with the right skillset.
My dream came true six years ago and I started a my own rug store that I named Dar Mjber.
Our rugs are sourced from different tribes from all over Morocco. All are handmade by the ladies of these tribes which makes each rug unique.
Our main job is to display these unique pieces, so visitors can get access to them, appreciate their beauty and maybe take some of them home which will help the ladies who made them in first place and us as shop that has 20 people working in it.
AlNour is a social enterprise that aims to offer disabled women jobs, which provides them with health insurance and a pension when they reach the retirement age.
To achieve this, the enterprise offers training programs for artisan skills and embroderies. It teaches the women how to work on a lovely selection of clothing, home textiles and a wide range of accessories using 100% natural fibers such as cotton, linen, wool, silk and pashmina.
AlNour facilitates getting to work daily for the women. The company’s childcare center helps the mothers focus on work, while their kids are in the best hands. Additionally, the women enjoy free breakfast and lunch each day. AlNour also supports the women’s medical needs by acquiring donations to finance new orthopedic aids.
AlNour means “the light” in Arabic. Since the creation of AlNour in 2013, this light is a symbol for hope – for a self-determined life of dignity and independence for the women.
